SC Heerenveen, Feanstore

We were genuinely proud when SC Heerenveen approached us with the request to create a new design for the widely known Feanstore. The expansion of this fanshop was the reason for an entirely new store design.

The routing in the store is essential for the commercial success and essential for a good flow of the high number of visitors. The centrally positioned mannequins in combination with the large black and white photo of legend Abe Lenstra, immediately give you an overwhelming club feeling. The materials and colors used reinforce this feeling and are inspired by the rich club history.

City Heerenveen
Year 2017
Area 130 m2
Team Studio Oak, Van Wijnen, Lippe Lap projectinrichting,
Veolia installatiebedrijf
Photography Erikjan Koopmans